Seoul Marketing Lab
Empowering Global Brands in the Korean Digital Market
We help overseas brands grow and succeed in Korea with localized digital marketing strategies that drive results.
About Us
At Seoul Marketing Lab, we bridge the gap between global vision and Korea’s unique digital landscape.
The Korean market is unlike any other—platforms like Naver and Kakao dominate, consumer behavior is shaped by cultural nuance, and trends shift at lightning speed.
Our mission is simple:- Deliver performance-driven, locally optimized digital strategies
- Build brands that resonate with Korean consumers
- Provide the insight, execution, and agility needed to thrive in one of the most digitalized markets in Asia
Our Services
Naver SEO & Content Marketing
Dominate Korea’s #1 search engine. We combine keyword research, blog content, influencer-driven amplification, and algorithm-based optimization to boost visibility, organic traffic, and brand trust on Naver.
SNS & Community Marketing
Leverage the power of Korea’s digital communities. We manage viral campaigns, and drive authentic engagement that fuels both awareness and sales.
E-commerce Growth & Conversion
We localize and design websites, landing pages, and e-commerce stores optimized for Korean users. From UX design to language nuance and compliance with local expectations, we build digital experiences that convert.
Branding & Positioning
We help global brands create a voice that resonates with Korean consumers. From brand positioning and messaging to visual identity and storytelling, we craft strategies that go beyond translation to true cultural alignment.
Want to learn how we can help your brand grow in Korea?
Case Studies
Case 1: Emerging Cosmetic Brand – Instagram Growth
Challenge:
As a new cosmetic brand, repurchase rates were high, but new customer acquisition and brand awareness were limited.Solution:
Seoul Marketing Lab created localized Reels and carousel content, while running promotions and events to establish an active Instagram community.Results:
- Followers grew from 0 → 1,000 in 3 months
- Event participation increased by 790% compared to previous averages
Case 2: Korean E-commerce Startup – Brand Positioning & Growth
Challenge:
As a new cosmetic brand, repurchase rates were high, but new customer acquisition and brand awareness were limited.Solution:
Seoul Marketing Lab created localized Reels and carousel content, while running promotions and events to establish an active Instagram community.Results:
- Followers grew from 0 → 1,000 in 3 months
- Event participation increased by 790% compared to previous averages
Case Study 3: U.S. Education Foundation – Naver SEO & Blog Strategy
Challenge:
Despite mid-to-high ranking on Google, organic traffic from Naver was almost non-existent in Korea.Solution:
We built a content-focused SEO strategy, optimizing blog posts with customer reviews and brand keywords tailored for Naver.Results:
- Blog MAU increased by 85% in 2 months
- Conversion rate improved via organic search traffic
- Achieved top ranking for key brand-related keywords
Contact
Let’s discuss how we can accelerate your growth in Korea.
Thank you
We will contact to you shortly.